The world of marketing experienced a complete overhaul with the invention of the World Wide Web, allowing consumers to dictate when and what type of content they digest by simply opening their laptop or turning on their phones. People everywhere are searching the web for things they need, making it easier than ever for companies to reach out to a niche audience that is already in their market—the trick is, capitalizing on this market potential by taking advantage of the modern strategies needed to stay ahead in the digital age.
If you’re on the fence about whether or not your company really needs a digital marketing plan, consider the following 5 ways digital marketing can help grow your business.
1. Grab the Attention of Your Target Audience
Marketing research shows that consumers are turning to the web to discover and interact with businesses more than any other touchpoint. Billboard signs, newspaper ads, junk mail, and other forms of physical marketing can only reach so far, creating a cap on your potential ROI. With digital marketing, on the other hand, your company can reach out to consumers at exactly the right place and time—turning a simple Google search into a sale.
2. Build Brand Awareness
By investing in SEO, or search engine optimization, you can maximize your brand’s visibility, making it easy for new customers to discover your business. In addition, by investing in your company’s online presence, you can make meaningful engagements with potential clients. Today, consumers don’t just want to know your brand, they want to feel a part of it. Updating your web site, publishing niche relevant content, engaging with customers on social media—all of these digital strategies and more can help your business not just build brand awareness, but create a network of consumers that support your company’s growth.
3. Generate Online Leads
Marketing experts agree that if a website doesn’t show up on the first page of a Google search, it is unlike to receive a click. To maximize your chances of generating online leads, customers need to be able to find your business first—and with the right digital marketing and SEO strategies that’s exactly what can happen. By maximizing your online visibility, you can drive more traffic to your website that will translate into greater conversions for your business and ultimately greater growth.
4. Drive Traffic to your Storefront
If you thought digital marketing was just for e-commerce sites or for driving online sales—think again. Investing in localized SEO can help you target consumers in your area who are already searching for a business like yours. Localized SEO uses specific keywords and other digital strategies to increase your local relevance, boosting your search ranking for users in your geographic area and making it easier for them to discover your brand in maps. With the right digital marketing strategy, you can turn online traffic into foot traffic at your storefront.
5. Stay Ahead of the Competition
Consumers today are subject to a massive amount of information overload, making it easy for your business to get buried under its competition. With a winning SEO strategy, however, you can help your company come out on top, with a leading search ranking that maximizes the chances of users clicking on your website—rather than that of your competitor.